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How to Sell Luxury Homes

Seller’s guide to homes in Los Cabos, Mexico

Los Cabos, Mexico is a highly coveted location that presents excellent prospects for real estate sellers. Take these important points to maximize your returns when you sell your Cabo San Lucas or San Jose del Cabo vacation home.

Partner with the right real estate agent

Choose the right real estate professional to work with and you will already have covered the bulk of the hard work.
Find a local area specialist who has both the knowhow and experience when it comes to handling luxury real estate transactions. An expert like this will make each step of the selling process smoother by providing you with:

  • Important insights about the local real estate market, especially regarding current sales trends and buyer profiles
  • A sharp eye that will help you screen offers and review every detail in each valid offer
  • An effective marketing plan built around a reasonable and realistic timeline
  • An objective perspective that comes in handy when pricing your property and at the negotiation table
  • A crucial sense of urgency and responsiveness
  • Established and reliable connections around the community that can help you find potential buyers faster

Get a glimpse of what it’s like to work with a leading luxury real estate expert in Los Cabos. Read these frequently asked questions collated by Andrew Lemke.

Be smart about repairs and upgrades

Upgrades and renovations affect the resale value of your home. When you are selling to a specific crowd – luxury property buyers with an eye for an exceptional vacation home abroad – be sure to focus your changes to appeal to this market’s tastes.

When you make changes to your home prior to selling, highlight the property’s best features, such as the rooms that offer the most breathtaking ocean views, your resort-like spa-style bathrooms, and that inviting manicured landscape.

But remember to pay attention to the essentials, as well. Make sure that your basic fixtures are in perfect working order, from your faucets to door and window hinges, so that your buyers won’t use these overlooked fixes to price down your home.

Showcase the best features of your home

One thing you do not have to worry about when selling a beach house in Los Cabos is lacking interest from serious buyers. Eyeballs are all over this hot luxury market all the time.
What you do need to make sure of is that buyers find your property the most appealing among everything else. Here are two useful tips to make your Los Cabos home stand out:

  • Highlight the main selling points

Resort villas in Los Cabos are all about living large, so do not hesitate to show off the best qualities of your property. If your home features a private fitness center or an infinity pool, flaunt those bells and whistles. If your villa has access to a semi-private beach or a marina, highlighting those will definitely catch more attention from serious buyers.

  • Invest in professional staging and digital imaging

To truly show off your luxury property in its best light, tap the services of a staging professional. Your investment will pay off handsomely when the marketing material you produce for your listing makes your Los Cabos home appear straight out of your buyers’ dreams.

Digital imaging professionals are the perfect complement to professional stagers. Instead of just having photos of your property taken, hire videographers to capture breathtaking aerial views of your home using the latest drone-mounted high-definition cameras.

You can also have them create 3D tours of your home. This strategy is not just visually engaging; it also gives international buyers an opportunity to schedule a virtual viewing for your property – even if they live thousands of miles away.

Price your home correctly

Even though you are marketing your property to an audience of luxury buyers, it is important to set an objective and accurate price when you put your home on the market. Avoid overpricing your home based on sentimental bias. Instead, ask your agent to guide you through on an objective competitive market analysis to see what similar properties in your area are fetching.

Identify the right time to put your property on the market

Timing should be an integral piece in your home selling strategy. With help from your agent, dive deep into buyer behavior in your particular area.
For instance, most serious luxury property buyers browse the Cabo real estate MLS around October to June. Miss this window and your listing might languish on listings pages over the off-peak months.

Read more: Related topics on selling Los Cabos real estate

Get more expert tips on how to sell luxury homes with these related articles:

Sell prime Cabo San Lucas real estate with Andrew Lemke

For expert insights and professional assistance when selling Los Cabos, Mexico villas, trust luxury real estate specialist Andrew Lemke. Get in touch with him today at 1.310.922.1818 or email andrew(dotted)lemke(at)engelvoelkers(dotted)com.

Engel & Völkers Snell Real Estate’s goal is to present your Los Cabos home in the absolute finest of light throughout the sales process. I will act as ambassador of your Los Cabos home and advise to you throughout the process. Below you will find some helpful information regarding selling your home in Mexico. If at any point you have any questions, please contact me at 310-922-1818 or click here.

Q. What can I expect?
A. First and foremost, expect consistent and open communication from your broker. The goal is to represent you throughout the sales of your home. At the time of listing, I will collect the pertinent information and documentation regarding your home that is required by E&V Snell Real Estate for listing your home. An official file of your home’s documentation will be houses within the E&V Snell Real Estate record database. Throughout this initial preparation period, your property will be photographed and entered into our database and E&V Snell Real Estate website, along with the local MLS.

Q. When does marketing begin for my home?
A. I will work with you to create a customized marketing plan for the selling of your home or homesite. Beyond the standard For Sale Sign (if your community allows it) and MLS and E&V Snell Real Estate website listing, I will creatively market your home through events, open houses, brochures, print and electronic advertising and more.

Q. Should I receive guidance regarding the state of my home?
A. Absolutely. I want you to trust that I understand the local real estate landscape, most notably local comps. I will make suggestions regarding listing pricing, staging and or improvements that may need to be made to the property, landscaping or pool in order to best present the home to the market. Remember – the homes that sell first are priced right and are in great condition!

Q. How do I stage my home?
A. The objective of staging is to prepare your home in such a way that those touring it could see themselves living there. The most important thing to do is rid your home of any clutter. Attempt to see your home through a stranger’s eyes: is there too much furniture here? Not enough accessories there? Remember, not everyone has your style and you want your home to appeal to as many people as possible. The key to make a staged home look warm and inviting is great lighting. Work with your property management company to be certain that both your home’s indoor and outdoor lighting systems are in working order. Remember, showings happen both during the day and in the evening. Turning on indoor and outdoor lighting and fire features will contribute to the ambiance of the home. Studies show that when all of the senses are impacted a great impression is left on individuals. A welcoming, light, fresh, clean scent is important when showing property. Please keep in mind that all lights will be on, doors will be open, window coverings will be open, outdoor furniture pillows, music and A/C (if necessary) will be on during all tours.

Q. Should I be present during tours?
A. Please plan on being off property during all tours. This allows for potential buyers to speak freely. Rest assured that I can handle any objections that may arise.

Q. How do I stage my homesite?
A. It’s imperative to clear the lot making it easily traversable and free of garbage or debris. Building a platform for viewing that demonstrates to the potential purchaser the view corridor is necessary, as well.

Q. How often should I expect to receive updates?
A. I can and will be in contact with you as frequently as you prefer. I am happy to take calls, emails and or texts as necessary.

Q. How often will my home be shown?
A. The frequency of which a home is shown is dependent on several items: 1.) Is the home available for showing, or is it rented frequently? 2.) Is the home’s property management staff available and responsive to realtor showing requests? Obviously a rented home is not as easy to show as a vacant home. If you have renters in your home for either a short-term or long-term basis, be certain to discuss with property management and I how showings will work while the guests/renters are in residence. Be specific: how much advanced notice in required before showing? Are there any blackout/non-showable days? Make certain that I have ample notice of any rental dates and stipulations. I will also work hand-in-hand with your property management company in order to fully prepare the home pre-showings. In fact, I will oftentimes set a meeting with your property manager to specifically go over the pre-showing task list.

Q. Which documents are required for E&V Snell Real Estate listings?
A. In order to prepare your listing to be represented by E&V Snell Real Estate, the following documents need to be shared either physically or electronically: *Copy of the Fideicomiso or Escritura (Title) *If owner is a Legal Entity, copy of the Legal Entity documentation and 2 forms of legal ID (Passport and Drivers License) for applicable partners, officers, members able to perform on its behalf. · If owner is an individual, 2 forms of legal ID (Passport and Drivers License) · Utility Bill evidencing primary residence of Property Owner · Copy of Last Property Taxes Paid · Copy of Last Bank Trust Fees · Copy of Current HOA, Maintenance and or Property Management Fees · If in HOA, proof of current payment (amount and term covered) · If property was originally purchased as a homesite, Manifestation of Construction and Terminacion de Obra evidencing construction and investment for cost basis. Note: It is highly recommended that all sellers obtain a Capital Gains study to know what the approximate tax will be upon sale of the property.

Q. Disclosure — Is there anything I can do help the sale of my home?
A. Disclosure – if there is an issue with the property that needs to be disclosed, i.e. encroaching properties, sewer or septic issues, chronic leaky roof or pool, hiddien liens – please let me know. All of these items could terminate a sale if and when the Buyer does a building inspection.

Q. What happens when I receive an offer on my home?
A. I will be in communication with you regarding your homes tours and activity. If an offer is received, it will be presented in a timely fashion to you. Proactively prior to the offer, considering creating a term sheet to indicate what you are willing to accept in price, terms and conditions.

Learn how to sell your luxury home in Los Cabos. This guide covers the key stages of completing a successful sale, from making the decision to put your home in the market to undergoing escrow and appraisal.

The guide emphasizes the importance of home staging. Staging a luxury home requires skill and thorough preparation. Here you will learn how to emphasize the strengths and unique qualities of your home.

Another crucial step, home pricing, is discussed. Discover which factors affect the price of your home and find out how real estate professional determine the asking price.

Other topics, such as marketing, vetting offers, and closing are also discussed.

This page is about selling a luxury home in Cabo San Lucas. It highlights the importance of working with the right real estate professionals, including selling advisors, real estate attorneys, and translators.

It also puts an emphasis on home staging, with a checklist to help you iron out the preparations for the upcoming sale of your property. We offer tips on boosting curb appeal and setting the mood for home viewings.

We also discuss the role of correct pricing in a successful home sale. We offer insight into how a selling advisor might determine the price of a valuable and unique luxury property like yours.

Selling a property in the luxury market can be very different compared to selling one in conventional real estate markets. To sell a high-end home successfully, sellers need a strategic approach when it comes to marketing their home and attracting the right buyers. Take a look at these helpful tips we’ve prepared for luxury home sellers.

Luxury home buyers are probably the most discerning group to sell to. Each individual person has a specific lifestyle in mind and, as a result, is looking for a particular set of home amenities and features when exploring housing options. That said, luxury home buyers seem to have a certain list of home must-haves, from spacious living quarters and high-end home gyms to integrated outdoor-indoor living spaces and views worth a million dollars. Click here to learn more about the home features highly coveted among luxury home buyers to help you sell your luxury home in Los Cabos real estate.

A high end home demands the finest in decor and furniture. Investing in interior decor allows your San Cabo luxury property to truly shine. The good news is that you don’t need an interior decorator to improve the look and feel of your living space.

Whether you’re getting your home ready for a sale or simply updating the décor to better suit your taste, these tips will help make your home look like something from the pages of a luxury magazine. Learn about the latest trends in coastal chic decor, from nautical stripes to natural fibers. This article also offers tips for better indoor lighting, decluttering, and editing your space.